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Copywriter

brookelsager@gmail.com     914-391-1546      Philadelphia, PA

BACKGROUND

Writer and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media.

EXPERIENCE

Contributing Writer     New York, NY      January 2011-Present

• Writes and pitches engaging stories for reputable lifestyle publications;
  
drives traffic to websites. Bylines include: Cosmopolitan, Marie Claire,
  
Thrillist, Time Out New York,
TripSavvy, 90+ Cellars, and CBSNewYork
   (official Mercedes Benz Fashion Week Reporter)

Copywriter & Press Writer     New York, NY      December 2014-Present

• Writes on-brand copy (website, product descriptions, blog, press releases, packaging) for various clients; works with founders on marketing incentives. Brands include: Consolidated Graphic Communications, Millennium Salon Software, Auburn Jewelry, PRZMAN, Niucoco Haircare, Everyday Botanicals, Sarah Swanson Skincare, and Athetea

Digital Copywriter
PRINTFLY Philadelphia, PA April 2018-January 2019
Concepts and writes email campaigns for e-commerce customized apparel brand; constantly monitors copy points to maximize sales
Working with design and marketing on a modernized company rebrand (website, product copy, packaging; launching TK Winter 2018)
Brainstorms and writes editorial copy for blog and social media; performs SEO keyword research
Concepts and writes copy for billboard campaigns

Digital Copywriter (Fashion & Beauty)
MACY’S     New York, NY      March 2016-April 2018
Wrote creative, on-brand copy & content (ready-to-wear, juniors, impulse, beauty, center core) for Macy’s digital platforms (emails, website banners, landing pages, product descriptions, homepage, editorial experiences, sales programs)
Collaborated directly with art/design, merchandising, and marketing teams
Managed copy workflow from conception to principal review

Beauty Editor
HARRIS PUBLICATIONS
    New York, NY      July 2011-February 2016
Wrote and pitched stories for Celebrity Hairstyles and Short Hair magazines; assembled 25+ issues entirely solo
Kept up on beauty trends across media channels. Conducted interviews with numerous celebrities and experts
Managed a team of two writers; edited work before publishing
Collaborated directly with art department in taking projects from beginning phases through completion
Attended and covered media/press events; Interviewed/managed interns. Wrote copy for and helped launch celebrityhairstyles.com. Organized photoshoots. Coordinated reader contests for print and web
Requested/tested products and information; maintained beauty closet. Ran the brand’s social media
Maintained contact and close relationships with publicists

Assistant Editor
THIRDAGE.COM    
New York, NY      February 2011-February 2011
Wrote stories, updated the site daily with, links, photos, videos, etc.

Staff Writer
BETTYCONFIDENTIAL.COM
     New York, NY      July 2010-January 2011
Wrote daily stories for the site
Attended product launches and events, i.e. Mercedes Benz Fashion Week

PRODUCT CATEGORIES

SKILL SETS

EDUCATION

Skidmore College Saratoga Springs, NY May 2009
BA English, Cum Laude

SPECIAL INTERESTS