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Copywriter

brookelsager@gmail.com     914-391-1546      Philadelphia, PA

BACKGROUND

Writer and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media.

EXPERIENCE

Senior Copywriter
Think Company (Freelance) February 2020-Present

Writes UX copy (conceptual, long-form, microcopy) for client’s financial/insurance internal platform. Collaborates with design and content strategy; presents work directly to client

Senior Copywriter
Quil Health (Freelance) February 2019-February 2020
Wrote and edited copy for digital health platform: UX/UI, engaging user content (articles, quizzes, surveys, videos, etc.), company brand voice, marketing collateral, website, and social media posts and strategy

Contributing Writer     (Freelance) New York, NY      January 2011-Present
Writes and pitches engaging stories for reputable lifestyle publications; drives traffic to websites. Bylines include: Cosmopolitan, Marie Claire, Thrillist, HelloGiggles, Capital One, Stacker, SheKnows, Time Out New York, TripSavvy, 90+ Cellars, and CBSNewYork (official Mercedes Benz Fashion Week Reporter)

Copywriter & Press Writer     (Freelance) New York, NY      December 2014-Present
Writes on-brand copy (website, product descriptions, blog, press releases, packaging) for various clients; works with founders on marketing incentives. Brands include: Stacker, Consolidated Graphic Communications, SheKnows, Millennium Salon Software, Auburn Jewelry, PRZMAN, Niucoco Haircare, Sarah Swanson Skincare, and Athetea

Digital Copywriter
PRINTFLY Philadelphia, PA April 2018-January 2019
Concepts and writes email campaigns for e-commerce customized apparel brand; constantly monitors copy points to maximize sales
Working with design and marketing on a modernized company rebrand (website, product copy, packaging; launching TK Winter 2018)
Brainstorms and writes editorial copy for blog and social media; performs SEO keyword research
Concepts and writes copy for billboard campaigns

Digital Copywriter (Fashion & Beauty)
MACY’S     New York, NY      March 2016-April 2018
Wrote creative, on-brand copy & content (ready-to-wear, juniors, impulse, beauty, center core) for Macy’s digital platforms (emails, website banners, landing pages, product descriptions, homepage, editorial experiences, sales programs)
Collaborated directly with art/design, merchandising, and marketing teams
Managed copy workflow from conception to principal review

Beauty Editor
HARRIS PUBLICATIONS
    New York, NY      July 2011-February 2016
• Wrote and pitched stories for Celebrity Hairstyles and Short Hair magazines; collaborated with team on 60+ issues
• Conducted interviews with numerous celebrities and experts
• Attended and covered media/press events. Interviewed/managed interns.
Wrote copy for and helped launch celebrityhairstyles.com.

Assistant Editor
THIRDAGE.COM    
New York, NY      February 2011-February 2011
Wrote stories, updated the site daily with, links, photos, videos, etc.

Staff Writer
BETTYCONFIDENTIAL.COM
     New York, NY      July 2010-January 2011
• Wrote daily stories for the site; attended product launches and events

PRODUCT CATEGORIES

SKILL SETS

EDUCATION

Skidmore College Saratoga Springs, NY May 2009
BA English, Cum Laude

SPECIAL INTERESTS