Resume

Lead Copywriter
Briogeo Hair Care (Freelance) August 2020-Present
Writes and oversees brand copy and messaging across all channels for consistency, voice, and tone (website, email marketing, visual marketing, packaging, paid media ads, social media, blog, communications, etc.); ghost writes copy and scripts for Founder/CEO

Senior Copywriter
Think Company (Freelance) February 2020-Present
Writes UX copy (conceptual, long-form, microcopy) for client’s financial/insurance internal platform. Collaborates with design and content strategy; presents work directly to client

Senior Copywriter
Quil Health (Freelance) February 2019-February 2020
Wrote and edited copy for digital health platform: UX/UI, engaging user content (articles, quizzes, surveys, videos, etc.), company brand voice, marketing collateral, website, and social media posts and strategy

Contributing Writer (Freelance) New York, NY      January 2011-Present
Writes and pitches engaging stories for reputable lifestyle publications; drives traffic to websites. Bylines include: Cosmopolitan, Marie Claire, Thrillist, HelloGiggles, Capital One, Stacker, SheKnows, Time Out New York, TripSavvy, 90+ Cellars, and CBSNewYork (official Mercedes Benz Fashion Week Reporter)

Copywriter & Press Writer (Freelance) New York, NY      December 2014-Present
Writes on-brand copy (website, product descriptions, blog, press releases, packaging) for various clients; works with founders on marketing incentives. Brands include: Stacker, Consolidated Graphic Communications, SheKnows, Millennium Salon Software, Auburn Jewelry, PRZMAN, Niucoco Haircare, Sarah Swanson Skincare, and Athetea

Digital Copywriter
PRINTFLY Philadelphia, PA April 2018-January 2019
• Concepts and writes email campaigns for e-commerce customized apparel brand; constantly monitors copy points to maximize sales
• Working with design and marketing on a modernized company rebrand (website, product copy, packaging; launching TK Winter 2018)
• Brainstorms and writes editorial copy for blog and social media; performs SEO keyword research
• Concepts and writes copy for billboard campaigns

Digital Copywriter (Fashion & Beauty)
MACY’S     New York, NY      March 2016-April 2018
• Wrote creative, on-brand copy & content (ready-to-wear, juniors, impulse, beauty, center core) for Macy’s digital platforms (emails, website banners, landing pages, product descriptions, homepage, editorial experiences, sales programs)
• Collaborated directly with art/design, merchandising, and marketing teams
• Managed copy workflow from conception to principal review

Beauty Editor
HARRIS PUBLICATIONS     New York, NY      July 2011-February 2016
• Wrote and pitched stories for Celebrity Hairstyles and Short Hair magazines; collaborated with team on 60+ issues
• Conducted interviews with numerous celebrities and experts
• Attended and covered media/press events. Interviewed/managed interns.
Wrote copy for and helped launch celebrityhairstyles.com.

Assistant Editor
THIRDAGE.COM     New York, NY      February 2011-February 2011
• Wrote stories, updated the site daily with, links, photos, videos, etc.

Staff Writer
BETTYCONFIDENTIAL.COM      New York, NY      July 2010-January 2011
• Wrote daily stories for the site; attended product launches and events