![\"\"](\"https:\/\/brookelsager.com\/wp-content\/uploads\/2018\/01\/brooke-name.jpg\")
<\/h2>\nDownload PDF here:<\/a><\/h4>\nCopywriter<\/span><\/h2>\nbrookelsager@gmail.com\u00a0\u00a0\u00a0\u00a0 914-391-1546<\/h4>\nBACKGROUND<\/span><\/h2>\nWriter and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media.<\/p>\n
[\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051116510{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
EXPERIENCE<\/span><\/h2>\n\nLead Copywriter
\n<\/strong>Briogeo Hair Care <\/strong><\/span>(Freelance) August 2020-Present
\n<\/strong>Writes and oversees brand copy and messaging across all channels for consistency, voice, and tone (website, email marketing, visual marketing, packaging, paid media ads, social media, blog, communications, etc.); ghost writes copy and scripts for Founder\/CEO<\/p>\nSenior Copywriter
\n<\/strong>Think Company<\/strong><\/span> (Freelance) February 2020-Present
\n<\/strong>Writes UX copy (conceptual, long-form, microcopy) for client’s financial\/insurance internal platform. Collaborates with design and content strategy; presents work directly to client<\/p>\nSenior Copywriter
\n<\/strong>Quil Health<\/strong><\/span> (Freelance) February 2019-February 2020<\/strong>
\nWrote and edited copy for digital health platform: UX\/UI, engaging user content (articles, quizzes, surveys, videos, etc.), company brand voice, marketing collateral, website, and social media posts and strategy<\/p>\nContributing Writer (Freelance) New York, NY \u00a0 \u00a0\u00a0 January 2011-Present
\n<\/strong>Writes and pitches engaging stories for reputable lifestyle publications; drives traffic to websites. Bylines include: Cosmopolitan, Marie Claire, Thrillist, HelloGiggles, Capital One, Stacker, SheKnows, Time Out New York, TripSavvy, 90+ Cellars,<\/strong> and CBSNewYork<\/strong> (official Mercedes Benz Fashion Week Reporter)<\/span><\/p>\nCopywriter & Press Writer (Freelance) New York, NY \u00a0 \u00a0\u00a0 December 2014-Present
\n<\/strong><\/span>Writes on-brand copy (website, product descriptions, blog, press releases, packaging) for various clients; works with founders on marketing <\/span>incentives. Brands include:<\/span> Stacker, Consolidated Graphic Communications, SheKnows, Millennium Salon Software, Auburn Jewelry, PRZMAN, Niucoco Haircare, Sarah Swanson Skincare, and Athetea<\/span><\/strong><\/p>\nDigital Copywriter<\/strong>
\nPRINTFLY<\/span> Philadelphia, PA April 2018-January 2019<\/strong>
\n\u2022<\/span> Concepts and writes email campaigns for e-commerce customized apparel brand; constantly monitors copy points to maximize sales
\n\u2022<\/span> Working with design and marketing on a modernized company rebrand (website, product copy, packaging; launching TK Winter 2018)
\n\u2022 <\/span>Brainstorms and writes editorial copy for blog and social media; performs SEO keyword research
\n\u2022<\/span> Concepts and writes copy for billboard campaigns<\/p>\nDigital Copywriter (Fashion & Beauty)
\n<\/strong>MACY<\/span>\u2019S<\/strong><\/span> \u00a0 \u00a0 New York, NY<\/strong> \u00a0 \u00a0\u00a0 March 2016-April 2018<\/strong>
\n\u2022<\/span> Wrote creative, on-brand copy & content (ready-to-wear, juniors, impulse, beauty, center core) for Macy\u2019s digital platforms (emails, website banners, landing pages, product descriptions, homepage, editorial experiences, sales programs)
\n\u2022<\/span> Collaborated directly with art\/design, merchandising, and marketing teams
\n\u2022<\/span> Managed copy workflow from conception to principal review<\/p>\nBeauty Editor<\/span>
\nHARRIS PUBLICATIONS <\/strong>\u00a0 \u00a0\u00a0New York, NY \u00a0 \u00a0\u00a0 July 2011-February 2016<\/strong>
\n<\/span><\/span>\u2022 Wrote and pitched stories for Celebrity Hairstyles<\/strong> and Short Hair magazines<\/strong>; collaborated with team on 60+ issues
\n\u2022 Conducted interviews with numerous celebrities and experts
\n\u2022 Attended and covered media\/press events. Interviewed\/managed interns.
\nWrote copy for and helped launch celebrityhairstyles.com.<\/p>\nAssistant Editor<\/span>
\nTHIRDA<\/span>GE.COM\u00a0\u00a0\u00a0\u00a0 <\/strong>New York, NY \u00a0 \u00a0\u00a0 February 2011-February 2011<\/strong>
\n<\/span>\u2022<\/span> Wrote stories, updated the site daily with, links, photos, videos, etc.<\/p>\nStaff Writer<\/span>
\nBETTYCONFIDENTIAL.COM<\/strong> \u00a0\u00a0\u00a0\u00a0 New York, NY \u00a0 \u00a0\u00a0 July 2010-January 2011<\/strong>
\n<\/span><\/span>\u2022 Wrote daily stories for the site; attended product launches and events<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051133715{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
PRODUCT CATEGORIES<\/span><\/h2>\n![\"\"](\"https:\/\/brookelsager.com\/wp-content\/uploads\/2019\/01\/category-wheel-e1548542305926.png\")
[\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051133715{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
SKILL SETS<\/span><\/h2>\n![\"\"](\"https:\/\/brookelsager.com\/wp-content\/uploads\/2019\/04\/keywords.jpg\")
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051263529{border-radius: 10px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n
EDUCATION<\/span><\/h2>\nSkidmore College<\/strong> Saratoga Springs, NY May 2009
\n\u2022<\/span> BA English, Cum Laude[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051642464{border-radius: 10px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\nSPECIAL INTERESTS<\/span><\/h2>\n![\"\"](\"https:\/\/brookelsager.com\/wp-content\/uploads\/2018\/01\/interests_icons-300x46.jpg\")
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text] Download PDF here: Copywriter brookelsager@gmail.com\u00a0\u00a0\u00a0\u00a0 914-391-1546 BACKGROUND Writer and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media. [\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051116510{border-radius: 5px !important;}”][vc_column_text] EXPERIENCE Lead Copywriter Briogeo Hair Care (Freelance) August 2020-Present Writes and oversees brand copy and messaging across all…<\/p>\n","protected":false},"author":1,"featured_media":2097,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"visual-composer.php","meta":{"footnotes":""},"class_list":["post-1852","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1852"}],"version-history":[{"count":138,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852\/revisions"}],"predecessor-version":[{"id":2519,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852\/revisions\/2519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/media\/2097"}],"wp:attachment":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
brookelsager@gmail.com\u00a0\u00a0\u00a0\u00a0 914-391-1546<\/h4>\nBACKGROUND<\/span><\/h2>\nWriter and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media.<\/p>\n
[\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051116510{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
EXPERIENCE<\/span><\/h2>\n\nLead Copywriter
\n<\/strong>Briogeo Hair Care <\/strong><\/span>(Freelance) August 2020-Present
\n<\/strong>Writes and oversees brand copy and messaging across all channels for consistency, voice, and tone (website, email marketing, visual marketing, packaging, paid media ads, social media, blog, communications, etc.); ghost writes copy and scripts for Founder\/CEO<\/p>\nSenior Copywriter
\n<\/strong>Think Company<\/strong><\/span> (Freelance) February 2020-Present
\n<\/strong>Writes UX copy (conceptual, long-form, microcopy) for client’s financial\/insurance internal platform. Collaborates with design and content strategy; presents work directly to client<\/p>\nSenior Copywriter
\n<\/strong>Quil Health<\/strong><\/span> (Freelance) February 2019-February 2020<\/strong>
\nWrote and edited copy for digital health platform: UX\/UI, engaging user content (articles, quizzes, surveys, videos, etc.), company brand voice, marketing collateral, website, and social media posts and strategy<\/p>\nContributing Writer (Freelance) New York, NY \u00a0 \u00a0\u00a0 January 2011-Present
\n<\/strong>Writes and pitches engaging stories for reputable lifestyle publications; drives traffic to websites. Bylines include: Cosmopolitan, Marie Claire, Thrillist, HelloGiggles, Capital One, Stacker, SheKnows, Time Out New York, TripSavvy, 90+ Cellars,<\/strong> and CBSNewYork<\/strong> (official Mercedes Benz Fashion Week Reporter)<\/span><\/p>\nCopywriter & Press Writer (Freelance) New York, NY \u00a0 \u00a0\u00a0 December 2014-Present
\n<\/strong><\/span>Writes on-brand copy (website, product descriptions, blog, press releases, packaging) for various clients; works with founders on marketing <\/span>incentives. Brands include:<\/span> Stacker, Consolidated Graphic Communications, SheKnows, Millennium Salon Software, Auburn Jewelry, PRZMAN, Niucoco Haircare, Sarah Swanson Skincare, and Athetea<\/span><\/strong><\/p>\nDigital Copywriter<\/strong>
\nPRINTFLY<\/span> Philadelphia, PA April 2018-January 2019<\/strong>
\n\u2022<\/span> Concepts and writes email campaigns for e-commerce customized apparel brand; constantly monitors copy points to maximize sales
\n\u2022<\/span> Working with design and marketing on a modernized company rebrand (website, product copy, packaging; launching TK Winter 2018)
\n\u2022 <\/span>Brainstorms and writes editorial copy for blog and social media; performs SEO keyword research
\n\u2022<\/span> Concepts and writes copy for billboard campaigns<\/p>\nDigital Copywriter (Fashion & Beauty)
\n<\/strong>MACY<\/span>\u2019S<\/strong><\/span> \u00a0 \u00a0 New York, NY<\/strong> \u00a0 \u00a0\u00a0 March 2016-April 2018<\/strong>
\n\u2022<\/span> Wrote creative, on-brand copy & content (ready-to-wear, juniors, impulse, beauty, center core) for Macy\u2019s digital platforms (emails, website banners, landing pages, product descriptions, homepage, editorial experiences, sales programs)
\n\u2022<\/span> Collaborated directly with art\/design, merchandising, and marketing teams
\n\u2022<\/span> Managed copy workflow from conception to principal review<\/p>\nBeauty Editor<\/span>
\nHARRIS PUBLICATIONS <\/strong>\u00a0 \u00a0\u00a0New York, NY \u00a0 \u00a0\u00a0 July 2011-February 2016<\/strong>
\n<\/span><\/span>\u2022 Wrote and pitched stories for Celebrity Hairstyles<\/strong> and Short Hair magazines<\/strong>; collaborated with team on 60+ issues
\n\u2022 Conducted interviews with numerous celebrities and experts
\n\u2022 Attended and covered media\/press events. Interviewed\/managed interns.
\nWrote copy for and helped launch celebrityhairstyles.com.<\/p>\nAssistant Editor<\/span>
\nTHIRDA<\/span>GE.COM\u00a0\u00a0\u00a0\u00a0 <\/strong>New York, NY \u00a0 \u00a0\u00a0 February 2011-February 2011<\/strong>
\n<\/span>\u2022<\/span> Wrote stories, updated the site daily with, links, photos, videos, etc.<\/p>\nStaff Writer<\/span>
\nBETTYCONFIDENTIAL.COM<\/strong> \u00a0\u00a0\u00a0\u00a0 New York, NY \u00a0 \u00a0\u00a0 July 2010-January 2011<\/strong>
\n<\/span><\/span>\u2022 Wrote daily stories for the site; attended product launches and events<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051133715{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
PRODUCT CATEGORIES<\/span><\/h2>\n[\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051133715{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
SKILL SETS<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051263529{border-radius: 10px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n
EDUCATION<\/span><\/h2>\nSkidmore College<\/strong> Saratoga Springs, NY May 2009
\n\u2022<\/span> BA English, Cum Laude[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051642464{border-radius: 10px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\nSPECIAL INTERESTS<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text] Download PDF here: Copywriter brookelsager@gmail.com\u00a0\u00a0\u00a0\u00a0 914-391-1546 BACKGROUND Writer and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media. [\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051116510{border-radius: 5px !important;}”][vc_column_text] EXPERIENCE Lead Copywriter Briogeo Hair Care (Freelance) August 2020-Present Writes and oversees brand copy and messaging across all…<\/p>\n","protected":false},"author":1,"featured_media":2097,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"visual-composer.php","meta":{"footnotes":""},"class_list":["post-1852","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1852"}],"version-history":[{"count":138,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852\/revisions"}],"predecessor-version":[{"id":2519,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852\/revisions\/2519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/media\/2097"}],"wp:attachment":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Writer and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media.<\/p>\n
[\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051116510{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
EXPERIENCE<\/span><\/h2>\n\nLead Copywriter
\n<\/strong>Briogeo Hair Care <\/strong><\/span>(Freelance) August 2020-Present
\n<\/strong>Writes and oversees brand copy and messaging across all channels for consistency, voice, and tone (website, email marketing, visual marketing, packaging, paid media ads, social media, blog, communications, etc.); ghost writes copy and scripts for Founder\/CEO<\/p>\nSenior Copywriter
\n<\/strong>Think Company<\/strong><\/span> (Freelance) February 2020-Present
\n<\/strong>Writes UX copy (conceptual, long-form, microcopy) for client’s financial\/insurance internal platform. Collaborates with design and content strategy; presents work directly to client<\/p>\nSenior Copywriter
\n<\/strong>Quil Health<\/strong><\/span> (Freelance) February 2019-February 2020<\/strong>
\nWrote and edited copy for digital health platform: UX\/UI, engaging user content (articles, quizzes, surveys, videos, etc.), company brand voice, marketing collateral, website, and social media posts and strategy<\/p>\nContributing Writer (Freelance) New York, NY \u00a0 \u00a0\u00a0 January 2011-Present
\n<\/strong>Writes and pitches engaging stories for reputable lifestyle publications; drives traffic to websites. Bylines include: Cosmopolitan, Marie Claire, Thrillist, HelloGiggles, Capital One, Stacker, SheKnows, Time Out New York, TripSavvy, 90+ Cellars,<\/strong> and CBSNewYork<\/strong> (official Mercedes Benz Fashion Week Reporter)<\/span><\/p>\nCopywriter & Press Writer (Freelance) New York, NY \u00a0 \u00a0\u00a0 December 2014-Present
\n<\/strong><\/span>Writes on-brand copy (website, product descriptions, blog, press releases, packaging) for various clients; works with founders on marketing <\/span>incentives. Brands include:<\/span> Stacker, Consolidated Graphic Communications, SheKnows, Millennium Salon Software, Auburn Jewelry, PRZMAN, Niucoco Haircare, Sarah Swanson Skincare, and Athetea<\/span><\/strong><\/p>\nDigital Copywriter<\/strong>
\nPRINTFLY<\/span> Philadelphia, PA April 2018-January 2019<\/strong>
\n\u2022<\/span> Concepts and writes email campaigns for e-commerce customized apparel brand; constantly monitors copy points to maximize sales
\n\u2022<\/span> Working with design and marketing on a modernized company rebrand (website, product copy, packaging; launching TK Winter 2018)
\n\u2022 <\/span>Brainstorms and writes editorial copy for blog and social media; performs SEO keyword research
\n\u2022<\/span> Concepts and writes copy for billboard campaigns<\/p>\nDigital Copywriter (Fashion & Beauty)
\n<\/strong>MACY<\/span>\u2019S<\/strong><\/span> \u00a0 \u00a0 New York, NY<\/strong> \u00a0 \u00a0\u00a0 March 2016-April 2018<\/strong>
\n\u2022<\/span> Wrote creative, on-brand copy & content (ready-to-wear, juniors, impulse, beauty, center core) for Macy\u2019s digital platforms (emails, website banners, landing pages, product descriptions, homepage, editorial experiences, sales programs)
\n\u2022<\/span> Collaborated directly with art\/design, merchandising, and marketing teams
\n\u2022<\/span> Managed copy workflow from conception to principal review<\/p>\nBeauty Editor<\/span>
\nHARRIS PUBLICATIONS <\/strong>\u00a0 \u00a0\u00a0New York, NY \u00a0 \u00a0\u00a0 July 2011-February 2016<\/strong>
\n<\/span><\/span>\u2022 Wrote and pitched stories for Celebrity Hairstyles<\/strong> and Short Hair magazines<\/strong>; collaborated with team on 60+ issues
\n\u2022 Conducted interviews with numerous celebrities and experts
\n\u2022 Attended and covered media\/press events. Interviewed\/managed interns.
\nWrote copy for and helped launch celebrityhairstyles.com.<\/p>\nAssistant Editor<\/span>
\nTHIRDA<\/span>GE.COM\u00a0\u00a0\u00a0\u00a0 <\/strong>New York, NY \u00a0 \u00a0\u00a0 February 2011-February 2011<\/strong>
\n<\/span>\u2022<\/span> Wrote stories, updated the site daily with, links, photos, videos, etc.<\/p>\nStaff Writer<\/span>
\nBETTYCONFIDENTIAL.COM<\/strong> \u00a0\u00a0\u00a0\u00a0 New York, NY \u00a0 \u00a0\u00a0 July 2010-January 2011<\/strong>
\n<\/span><\/span>\u2022 Wrote daily stories for the site; attended product launches and events<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051133715{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
PRODUCT CATEGORIES<\/span><\/h2>\n[\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051133715{border-radius: 5px !important;}”][vc_column_text]<\/p>\n
SKILL SETS<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051263529{border-radius: 10px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n
EDUCATION<\/span><\/h2>\nSkidmore College<\/strong> Saratoga Springs, NY May 2009
\n\u2022<\/span> BA English, Cum Laude[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051642464{border-radius: 10px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\nSPECIAL INTERESTS<\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text] Download PDF here: Copywriter brookelsager@gmail.com\u00a0\u00a0\u00a0\u00a0 914-391-1546 BACKGROUND Writer and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media. [\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051116510{border-radius: 5px !important;}”][vc_column_text] EXPERIENCE Lead Copywriter Briogeo Hair Care (Freelance) August 2020-Present Writes and oversees brand copy and messaging across all…<\/p>\n","protected":false},"author":1,"featured_media":2097,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"visual-composer.php","meta":{"footnotes":""},"class_list":["post-1852","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1852"}],"version-history":[{"count":138,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852\/revisions"}],"predecessor-version":[{"id":2519,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852\/revisions\/2519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/media\/2097"}],"wp:attachment":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Lead Copywriter Senior Copywriter Senior Copywriter Contributing Writer (Freelance) New York, NY \u00a0 \u00a0\u00a0 January 2011-Present Copywriter & Press Writer (Freelance) New York, NY \u00a0 \u00a0\u00a0 December 2014-Present Digital Copywriter<\/strong> Digital Copywriter (Fashion & Beauty) Beauty Editor<\/span> Assistant Editor<\/span> Staff Writer<\/span> [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051133715{border-radius: 5px !important;}”][vc_column_text]<\/p>\n Skidmore College<\/strong> Saratoga Springs, NY May 2009 [vc_row][vc_column][vc_column_text] Download PDF here: Copywriter brookelsager@gmail.com\u00a0\u00a0\u00a0\u00a0 914-391-1546 BACKGROUND Writer and Editor specializing in lifestyle topics. Background in digital and print; long-form and short-form. Additional experience in public relations and social media. [\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051116510{border-radius: 5px !important;}”][vc_column_text] EXPERIENCE Lead Copywriter Briogeo Hair Care (Freelance) August 2020-Present Writes and oversees brand copy and messaging across all…<\/p>\n","protected":false},"author":1,"featured_media":2097,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"visual-composer.php","meta":{"footnotes":""},"class_list":["post-1852","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1852"}],"version-history":[{"count":138,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852\/revisions"}],"predecessor-version":[{"id":2519,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/pages\/1852\/revisions\/2519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookelsager.com\/index.php?rest_route=\/wp\/v2\/media\/2097"}],"wp:attachment":[{"href":"https:\/\/brookelsager.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Briogeo Hair Care <\/strong><\/span>(Freelance) August 2020-Present
\n<\/strong>Writes and oversees brand copy and messaging across all channels for consistency, voice, and tone (website, email marketing, visual marketing, packaging, paid media ads, social media, blog, communications, etc.); ghost writes copy and scripts for Founder\/CEO<\/p>\n
\n<\/strong>Think Company<\/strong><\/span> (Freelance) February 2020-Present
\n<\/strong>Writes UX copy (conceptual, long-form, microcopy) for client’s financial\/insurance internal platform. Collaborates with design and content strategy; presents work directly to client<\/p>\n
\n<\/strong>Quil Health<\/strong><\/span> (Freelance) February 2019-February 2020<\/strong>
\nWrote and edited copy for digital health platform: UX\/UI, engaging user content (articles, quizzes, surveys, videos, etc.), company brand voice, marketing collateral, website, and social media posts and strategy<\/p>\n
\n<\/strong>Writes and pitches engaging stories for reputable lifestyle publications; drives traffic to websites. Bylines include: Cosmopolitan, Marie Claire, Thrillist, HelloGiggles, Capital One, Stacker, SheKnows, Time Out New York, TripSavvy, 90+ Cellars,<\/strong> and CBSNewYork<\/strong> (official Mercedes Benz Fashion Week Reporter)<\/span><\/p>\n
\n<\/strong><\/span>Writes on-brand copy (website, product descriptions, blog, press releases, packaging) for various clients; works with founders on marketing <\/span>incentives. Brands include:<\/span> Stacker, Consolidated Graphic Communications, SheKnows, Millennium Salon Software, Auburn Jewelry, PRZMAN, Niucoco Haircare, Sarah Swanson Skincare, and Athetea<\/span><\/strong><\/p>\n
\nPRINTFLY<\/span> Philadelphia, PA April 2018-January 2019<\/strong>
\n\u2022<\/span> Concepts and writes email campaigns for e-commerce customized apparel brand; constantly monitors copy points to maximize sales
\n\u2022<\/span> Working with design and marketing on a modernized company rebrand (website, product copy, packaging; launching TK Winter 2018)
\n\u2022 <\/span>Brainstorms and writes editorial copy for blog and social media; performs SEO keyword research
\n\u2022<\/span> Concepts and writes copy for billboard campaigns<\/p>\n
\n<\/strong>MACY<\/span>\u2019S<\/strong><\/span> \u00a0 \u00a0 New York, NY<\/strong> \u00a0 \u00a0\u00a0 March 2016-April 2018<\/strong>
\n\u2022<\/span> Wrote creative, on-brand copy & content (ready-to-wear, juniors, impulse, beauty, center core) for Macy\u2019s digital platforms (emails, website banners, landing pages, product descriptions, homepage, editorial experiences, sales programs)
\n\u2022<\/span> Collaborated directly with art\/design, merchandising, and marketing teams
\n\u2022<\/span> Managed copy workflow from conception to principal review<\/p>\n
\nHARRIS PUBLICATIONS <\/strong>\u00a0 \u00a0\u00a0New York, NY \u00a0 \u00a0\u00a0 July 2011-February 2016<\/strong>
\n<\/span><\/span>\u2022 Wrote and pitched stories for Celebrity Hairstyles<\/strong> and Short Hair magazines<\/strong>; collaborated with team on 60+ issues
\n\u2022 Conducted interviews with numerous celebrities and experts
\n\u2022 Attended and covered media\/press events. Interviewed\/managed interns.
\nWrote copy for and helped launch celebrityhairstyles.com.<\/p>\n
\nTHIRDA<\/span>GE.COM\u00a0\u00a0\u00a0\u00a0 <\/strong>New York, NY \u00a0 \u00a0\u00a0 February 2011-February 2011<\/strong>
\n<\/span>\u2022<\/span> Wrote stories, updated the site daily with, links, photos, videos, etc.<\/p>\n
\nBETTYCONFIDENTIAL.COM<\/strong> \u00a0\u00a0\u00a0\u00a0 New York, NY \u00a0 \u00a0\u00a0 July 2010-January 2011<\/strong>
\n<\/span><\/span>\u2022 Wrote daily stories for the site; attended product launches and events<\/p>\n<\/div>\nPRODUCT CATEGORIES<\/span><\/h2>\n
[\/vc_column_text][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051133715{border-radius: 5px !important;}”][vc_column_text]<\/p>\nSKILL SETS<\/span><\/h2>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051263529{border-radius: 10px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\nEDUCATION<\/span><\/h2>\n
\n\u2022<\/span> BA English, Cum Laude[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” accent_color=”#0783b8″ css=”.vc_custom_1516051642464{border-radius: 10px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\nSPECIAL INTERESTS<\/span><\/h2>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"